Is It a Ranking Factor?

For years, search engine optimisation professionals have lived inside Google Search Console (beforehand generally known as Google Webmaster Instruments) nearly as if we’re constructing our personal Sims world for search engine optimisation.

Should you’ve mastered the artwork of optimizing your web site with the assistance of Google Search Console, you probably have your website on lock.

However does Google Search Console play a task in Google’s rating elements? Are you able to profit immediately from connecting your website to Google Search Console?

Let’s get these questions answered beneath.

The Declare: Google Search Console As A Rating Issue

At one level or one other, I’m positive you’ve heard the parable that utilizing Google Search Console can enhance your rankings. It’s the identical with different Google merchandise (e.g., Google Analytics, Google Advertisements, Google AdSense).

However is that every one a rumor?

Let’s put this fantasy to relaxation formally.

The Proof of Google Search Console As A Rating Issue

Is Google Search Console A Rating Issue?

I hate to interrupt it to you, however Google Search Console is just not a rating issue.

You’ll be able to decide this primarily based on previous info Google has confirmed associated to Google Analytics and Google Advertisements not being a rating issue.

That is such an apparent no that nobody even talks about it.

The closest I’ve seen Google handle that is Google’s John Mueller responding to a Reddit thread from 2018, which requested:

“How essential if in any respect is it to run totally different web sites on totally different search console and analytic accounts?”

John’s reply:

Screenshot by creator, July 2021

“There’s no rating benefit from utilizing separate accounts.”

Google Search Console ought to be used as a knowledge supply to assist savvy search engine optimisation execs make data-driven selections about their search engine optimisation technique.

Do I Have To Use Google Search Console To Be Seen In The SERPs?

No, you don’t want to make use of Google Search Console to be proven within the search outcomes.

Google stakes its claim within the sand in its help documentation:

Screenshot by creator, July 2021

You don’t have to enroll in Search Console to be included in Google Search outcomes, however Search Console helps you perceive and enhance how Google sees your website.

Can I Use Google Search Console To Rank Greater?

Sure and no.

Simply implementing Google Search Console in your web site received’t mechanically spring you to place #1. However you need to use the information from Google Search Console to enhance your search engine optimisation.

For example, you need to use Google Search Console to:

I like to consider Google Search Console as a present from Google to assist uncover potential points with my web site.

Google Search Console As A Rating Sign: Our Verdict

Google Search Console isn’t normally related to rating elements. However now we are able to formally put this rating issue fantasy to relaxation.

It seems that Google Search Console is just not the offender of your rating drops.

However even higher?

It’s an superior software that may allow you to perceive how Google ranks your website. It paints a vivid image of how Google views your website.

Featured picture: Paulo Bobita