At a look, it’d look like TikTok is solely a platform for comedy sketches and dancing mothers, however the enterprise alternatives on TikTok are juicy.
In spite of everything, TikTok has 1 billion monthly active users. It’s the place to see and be seen, which implies ample alternative for manufacturers to interact with audiences in a complete new approach. And with the launch of TikTok Shopping, the industrial potential right here solely continues to develop.
Observe the lead of the large manufacturers who’re already optimizing the potential of TikTok, and faucet into trending topics and hashtag challenges, experiment with TikTok live streams, or mess around with editing tools and trending sounds to create high-energy short-form movies that signify your corporation.
It might probably really feel overwhelming, although, particularly in the event you’re new to the platform. So think about this your one-stop store for all it is advisable know to get your TikTok Enterprise Account up and working.
Learn on to discover ways to use TikTok for enterprise — from establishing an account from scratch to measuring your success.
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How to use TikTok for business
Step 1: Get a TikTok Business Account
If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 4.
- Download and open the TikTok app.
- Create a new personal account. You can use your email, or log in with your Google, Twitter or Facebook account.
- Tap Me in the lower right corner, then tap Edit Profile. Here, you can add a profile picture and bio, plus links to other social accounts.
- To switch to a Business Account, tap the three dots in the upper right corner, then Manage Account.
- Faucet Swap To Professional Account and select between Enterprise or Creator.
- Now, choose the class that finest describes your model and faucet Subsequent.
- Add an internet site and electronic mail deal with to your profile.
And that’s it! Congrats in your new TikTok Enterprise Account!
Step 2: Create a profitable TikTok technique
Even in the event you’re a whiz at Instagram or Facebook marketing, it’s necessary to keep in mind that TikTok is its personal lovely, chaotic beast that requires a selected recreation plan. And building that game plan begins with gathering info.
Get to know TikTok
Earlier than you construct a TikTok technique, it is advisable get to know the platform inside and outside. Get aware of TikTok: spend time searching via the movies on the For You page. Mess around with the modifying options, filters, and results. Spend a couple of hours shedding your self within the infinite variations of regardless of the newest dance craze is.
You’re welcome babes💅🏻 IB: @gibz_
Perceive the TikTok algorithm
The TikTok algorithm is continually evolving, however you’ve gotta begin someplace. Learn up on how TikTok ranks and distributes videos, and simply what trending movies have in frequent.
Find out about the important thing gamers
At this level, TikTok stars have parlayed their fame into not simply profitable sponsorships but in addition reality shows, film roles, and enterprise ventures. These are the characters round which the TikTok world revolves, however your trade or area of interest possible has its personal energy gamers. Preserve your eye on these rising stars.
Establish your audience
Earlier than you dive into making your first video, know your viewers. Whereas TikTok is extraordinarily common with youngsters and Gen Z, a variety of demographics have fallen in love with the app.
Supply: Pew Research Center
The place does your goal market overlap with TikTok customers? Or is there a brand new or surprising viewers to achieve right here? When you’ve received grasp on who you’re speaking to, the content material planning can start.
Scope out your rivals
Is your corporation nemesis already on TikTok? Watch what they’re doing to get a sneak peek of what’s working and what’s not together with your shared audiences.
TikTok influencers or creators might fall into the class of “competitors” right here on the app, too, so don’t rule them out as sources of inspiration or info, both.
Set objectives and goals
When you’ve compiled all this intel, it’s time to set some objectives. Your TikTok technique ought to set up what you hope to realize on the platform.
place to start out is with your corporation goals: how can TikTok show you how to accomplish them? Strive making use of the SMART framework to make sure your objectives are particular, measurable, attainable, related, and well timed.
Plan out a content material calendar
There’s actually one thing particular a couple of spur-of-the-moment, when inspiration strikes publish, however plotting out content material upfront is often a good suggestion for a busy social media supervisor.
A social media content calendar ensures you don’t miss necessary dates and permits you adequate time for artistic manufacturing. Search for alternatives to capitalize on holidays or occasions or develop themes or collection that may information your creativity.
Ideally, your posts will go up when your TikTok viewers is on-line and hungry for brand spanking new video content material. Check out our primer on the best time to post on TikTok here.
Step 3: Optimize your TikTok profile
You’ve solely received a couple of strains and one alternative to share a hyperlink, however your TikTok profile is mainly your digital storefront, so do it up proper.
Be explicit about your profile picture
Be certain your profile picture seems to be good and represents your brand. Ideally, it ought to join your TikTok account visually to your different digital platforms, utilizing the identical emblem or colours to make it clear that is a part of the identical household as your web site, Instagram, and Fb.
Preserve your bio brief and candy
With solely 80 characters to work with, your TikTok bio wants to chop to the chase and embrace a CTA. Use an emoji if it’s applicable on your model voice: it may possibly add character and save on the character depend. Win-win.
Choose your URL correctly
Ought to it direct to your ecommerce website, a selected touchdown web page, your different social accounts, or a present weblog publish? That each one relies on your strategic objectives.
Step 4: Create content material that folks will need to watch
There’s no secret recipe for making a profitable TikTok video, however there are some good guidelines of thumb to observe.
Be certain your video seems to be good
It might appear apparent, however the higher your sound and video high quality, the extra pleasant your content material can be to look at. That doesn’t imply it is advisable put money into expensive tools, however be aware about filming in well-lit areas the place the audio goes to be clear. If clear audio is not possible, add a trending monitor to your video as an alternative of the unique sound.
Who loves to go to Canada?
TikTok hashtags will assist your content material get found through search and assist the TikTok algorithm establish what sort of subjects you’re protecting.
Be taught extra about the very best hashtags to make use of to develop your attain and think about counts here.
How-to movies and tutorials are at all times common
Whether or not it’s a health video or a cooking demo, audiences have a tendency to love just a little little bit of training of their feed. Exhibit your experience or reveal some behind-the-scenes intel to maintain them watching.
That dipping sauce + these potato’s 🤤
Staff up with different creators
Check out the Duets function to interact with different movies, or fee an influencer for a partnership.
#duet with @jason_on_comms
Step 5: Have interaction your viewers and develop your following
First off: Don’t purchase followers! We tried, and it’s a very bad idea! Cease it! Put that bank card down.
In the end, creating nice content material (see above!) is the #1 approach to get these candy, candy views and follows. To maintain these followers and engaged as soon as they’re on board, the identical guidelines of thumb apply as to any other social media platform:
- Check out interactive reside streams.
- Experiment with polls and questions.
- Reply to feedback and questions.
- Remark and like content material on different TikTok accounts.
- Follow social listening to be sure to’re on high of trending subjects in your TikTok neighborhood.
Step 6: Dig into analytics
When you’ve been taking part in round with TikTok for some time, it’s necessary to look objectively at how issues are going. How are your attain and engagement metrics? Are these tutorial movies really hitting? Who’s really watching and following your content material?
Analytics take the guesswork out of content material technique: they show what’s working — and what’s not. TikTok’s in-platform analytics instrument can present you some actually fascinating metrics to assist inform your subsequent steps.
Step 7: Discover TikTok’s promoting choices
Promoting isn’t a match for everybody’s social technique, but when paid attain is one thing you’re involved in, take a look at our guide to TikTok ads here.
One key takeaway? Nearly half (43%) of TikTok customers are aged 18 to 24. Girls in that age class make up almost 1 / 4 (24.7%) of TikTok’s promoting viewers. So in the event you’re advertising to youthful adults, particularly ladies, promoting on TikTok is a pure match.
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Okay, there you may have it: TikTok for Enterprise 101! Get your account up and working and begin exploring all of the alternatives this wild and great platform has to supply, and discover the remainder of our expert TikTok guides to deepen your information even additional.