2021 was an enormous yr for Moz: we joined the Ziff Davis family, held our second all-virtual MozCon, added a technical SEO certification to Moz Academy, launched new and improved guides for matters like local SEO, link building, and Google Analytics, and launched thrilling betas for Moz Professional — Performance Metrics and True Competitor.
We additionally revealed 186 posts on the Moz Weblog this yr, and as is custom, it is time to look again at the most well-liked ones! You’ll discover Whiteboard Friday episodes, technical web optimization insights, search engine updates, and suggestions for analytics, amongst a number of different matters.
Take pleasure in this look-back, and have a protected and glad new yr, Moz mates! See you in 2022.
*The highest 25 Moz Weblog posts revealed between January 1 – December 28, 2021, so as by pageviews generated throughout that timeframe.
Writer: Cyrus Shepard | Revealed: January 8, 2021
Moz web optimization professional Cyrus Shepard shares his high 21 suggestions for profitable Google web optimization, together with what to prioritize and what to look out for within the yr(s) forward. He is additionally included a bunch of useful assets in your reference within the transcription!
Writer: Pierce Brelinsky | Revealed: February 9, 2021
Writer: Tom Capper | Revealed: February 1, 2021
After the success of a 2015 article by which he shared a free forecasting instrument, Tom has created a brand new, free spreadsheet template to forecast how your web optimization efforts will have an effect on your website site visitors. On this put up, he exhibits you the way it works and methods to use it, after which methods to construct your personal (higher?) model.
Writer: Claire Carlile | Revealed: August 6, 2021
Visitor host and small enterprise web optimization professional Claire Carlile walks you thru the what, why, the place, which, and who of UTM tagging in your GMB profiles.
Writer: Cyrus Shepard | Revealed: April 7, 2021
This put up exhibits you methods to optimize for click on alerts to enhance your web optimization, no matter how Google would possibly use them as a rating sign.
Writer: Tom Capper | Revealed: April 28, 2021
It’s been practically 9 years since Google rolled out its Disavow Instrument. This information covers how and when to make use of it, and the potential dangers and advantages.
Writer: Miriam Ellis | Revealed: March 15, 2021
Reference this straightforward, complete information to get off on the proper foot with certainly one of Google’s most vital digital property for native companies.
Writer: AbdulGaniy Shehu | Revealed: February 22, 2021
As an web optimization skilled, it’s good to know the newest trade tendencies to maintain up with its ever-changing calls for. On this put up, you’ll discover seven rising applied sciences within the web optimization trade, and the way they affect your work as an web optimization professional.
Writer: Adriana Stein | Revealed: September 6, 2021
Measuring ROI in your web optimization efforts includes two components: KPIs and the price of your present web optimization campaigns. With GA, you’ll be able to pinpoint the place your viewers is coming from, set objectives to remain on monitor, and incorporate probably the most enticing key phrases to rank higher in search engines like google and yahoo.
Writer: Kameron Jenkins | Published: February 10, 2021
The right content brief can help you maximize organic search traffic. Learn what to include in your content briefs, what to avoid, and tips for getting your writers bought in.
Author: Andy Crestodina | Published: February 19, 2021
Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, Andy Crestodina walks through how to get your message across successfully.
Author: Adriana Stein | Published: November 23, 2021
To get a better understanding of what’s considered “quality traffic”, we’ll look into various Google Analytics metrics that will help you create a rock solid SEO strategy.
Author: Cyrus Shepard | Published: June 7, 2021
Learn the tools and tactics you’ll need to pinpoint technical issues on your site and turn them into wins for your users and your rankings with this free technical SEO checklist from Moz.
Author: Cyrus Shepard | Published: March 26, 2021
Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier.
Author: Dr. Pete Meyers | Published: August 31, 2021
In August, Google released a title rewrite update that may have left you feeling confused and more than a little frustrated. But why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out.
Author: Dr. Pete Meyers | Published: March 1, 2021
On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets. This is the lowest prevalence rate of Featured Snippets in our data set since summer of 2015. What’s driving the losses, and who is most affected?
Also be sure to read the follow-up piece from March 22: Featured Snippets: Not Gone, Just on Holiday (Apparently)
Writer: Morgan McMurray | Revealed: March 9, 2021
To search out out extra concerning the present state of technical web optimization we requested seven trade specialists for his or her ideas and recommendation. This is what they needed to say.
Writer: Dr. Pete Meyers | Revealed: April 21, 2021
On account of Google’s developments in Pure Language Processing, the lengthy tail of search has exploded. Nonetheless, I’ll argue that NLP has additionally imploded the lengthy tail, and understanding how and why might save our collective sanity.
Writer: Nadya Khoja | Revealed: January 18, 2021
It’s time to take an unconventional strategy to guide technology, particularly for B2B firms, as a result of B2B is a unique ballgame than B2C — and your methods have to mirror your viewers.
Writer: John Allen | Revealed: April 27, 2021
On this article, learn to efficiently execute an web optimization clean-up technique to make sure your website aligns with your corporation objectives, retains you in Google’s good books, and yields a wonderful consumer expertise for guests and prospects.
Writer: Ola King | Revealed: September 10, 2021
In web optimization, there are three principal “bosses” with completely different wants: your corporation, your searchers, and your search engines like google and yahoo. How do you reply to all of them?
Writer: Kavi Kardos | Revealed: October 15, 2021
Search entrepreneurs cannot get our vital work applied if we will not show that it is definitely worth the funding to our higher-ups. With that in thoughts, Kavi Kardos offers you the numbers and the speaking factors it’s good to justify the return on funding of your web optimization work.
Writer: Lydia German | Revealed: January 27, 2021
The crew at Tao Digital Advertising and marketing breaks down how they had been capable of go above and past for his or her consumer, Fleetcover, utilizing 4 methods that elevated leads by 751%, key phrases by 259%, and impressions by 535% — all with a small web optimization finances.
Writer: Crystal Carter | Revealed: April 26, 2021
On this weblog, look at a number of the technical web optimization methods you should use in your website earlier than, throughout, and after your hyperlink constructing campaigns with a purpose to optimize the efficiency and long-term affect of every marketing campaign.
Writer: Kavi Kardos | Revealed: February 2, 2021
The Moz Studying Staff has put in lots of, many hours of labor to develop a technically centered, in-depth coaching collection that hones in on the nuts and bolts of technical web optimization. We’re thrilled to announce the launch of the Technical web optimization Certification Sequence via Moz Academy.