DuckDuckGo celebrates a milestone of 100 billion complete searches, however the search engine’s year-over-year development is slowing down.
In an announcement on Twitter, DuckDuckGo highlights the very fact it hit 100 billion personal searches, noting:
- Your search historical past wasn’t an information level
- What you looked for stays with you
- Customers acknowledge their proper to privateness and selected to make use of it
Because of you, we have hit 100 billion all time personal searches! https://t.co/qlSaz4j9ZH
That is 100B occasions:
• Your search historical past wasn’t an information level
• What you searched (like cat memes) was your enterprise & solely yours
• You acknowledged your proper to privateness & selected it!🤗 pic.twitter.com/HyvMOBK26E
— DuckDuckGo (@DuckDuckGo) January 13, 2022
When you dig into the numbers, nevertheless, it’s evident DuckDuckGo’s promoting level is shedding its enchantment.
DuckDuckGo’s common every day search quantity grew 17% from January 2021 to January 2022.
That’s the slowest price of development for DuckDuckGo prior to now 5 years, and a steep drop from the expansion it skilled in 2020 to 2021.
From January 2020 to January 2021, DuckDuckGo’s common every day search quantity grew 73%.
Within the years earlier than that it was hitting over 50% development.
Right here’s a breakdown of DuckDuckGo’s development in every day searches:
- January 2021 to January 2022 – 17% improve
- January 2020 to January 2021 – 73% improve
- January 2019 to January 2020 – 52% improve
- January 2018 to January 2019 – 62% improve
- January 2017 to January 2018 – 61% improve
- January 2016 to January 2017 – 30% improve
On the very least, DuckDuckGo sustained the expansion it achieved from 2020 to 2021 and elevated it by a small margin.
That’s a constructive factor in comparison with a year-over-year lower in every day search quantity.
Extra Proof Of DuckDuckGo’s Waning Recognition
Final January, all indicators have been pointing to DuckDuckGo’s recognition rising like by no means earlier than.
Not solely was search quantity up over 50% year-over-year, but it surely hit #1 within the iOS App Retailer within the Utilities class.
DuckDuckGo even cracked the high 10 within the iOS App Retailer amongst all apps.
It’s sitting at #18 within the Utilities class, and is so low amongst all apps that the information isn’t accessible.
However Wait, There’s Extra!
Final yr right now, DuckDuckGo was the #2 cell search engine within the US.
This yr it misplaced the #2 spot to Yahoo. Now, DuckDuckGo is the third hottest cell search engine amongst US searchers.
By all measures, DuckDuckGo is shedding steam.
It’s attainable that the search engine is affected by lack of innovation.
There have been no notable developments from DuckDuckGo final yr, aside from the corporate saying plans to launch a desktop browser.
One other risk is privateness isn’t an incredible concern to individuals once they search the net.
Or they do care about it, however they’ve determined it’s not well worth the tradeoff of switching from Google to DuckDuckGo.
The info suggests there’s a restricted quantity of customers who care sufficient about privateness to vary their search habits, and maybe DuckDuckGo has reached a majority of these individuals.
As a lot as DuckDuckGo touts privateness as a superb factor for searchers, it may also be a hinderance with regards to the standard of search outcomes.
That is very true with regards to native searches. Since DuckDuckGo doesn’t know your precise location, its search outcomes wrestle to offer the identical worth as Google’s native SERPs.
Let’s see if the 100 billion milestone encourages DuckDuckGo to proceed constructing on what it has already created and provide extra to searchers.
Featured Picture: Ralf Liebhold/Shutterstock