The writer of this put up, Carol Tice, runs the 1,400-member Freelance Writers Den, which is presently open for enrollment by means of December 10, 2019!
In the event you’re interested by how the Den may enable you together with your freelance writing targets, you’ll want to take a look at our Freelance Writers Den review and grab your spot earlier than it closes.
In the event you solely have time for one social advertising platform, right here’s a tip: Make it LinkedIn.
It’s the one social-media platform the place you may say, “Hey, have you learnt anybody who wants a author?” with out getting blocked or banned.
Everyone seems to be on LinkedIn to do enterprise networking, so it’s cool.
Perhaps you’re there already, and also you’ve arrange your profile. Hope so! Particularly since Google+ died in 2018, LinkedIn has change into the social platform nice firms go to to seek for freelance assist, with almost 660 million customers.
It ought to solely take an hour or so to arrange your LinkedIn profile — simple stuff. When you’ve obtained your profile up, it’s possible you’ll surprise what you need to DO to draw prospects and get writing jobs.
Content material advertising on LinkedIn generally is a terrific technique to appeal to prospects you’d by no means meet in any other case. In the event you by no means replace your standing, firms and editors gained’t attain out to you as a result of you appear to be you’re not lively.
It’s worthwhile to put up one thing pretty repeatedly — let’s say, at the least as soon as per week. One thing attention-grabbing.
What kind of content material do you have to put up on LinkedIn? You’ll have to be intentional and do that proper, to get outcomes. There’s a key first step to resolve on, and then you definitely’re able to impress potential shoppers on LinkedIn. Let’s begin there.
use LinkedIn as a contract author
Earlier than you get all excited and begin posting lots of random matters on LinkedIn, keep in mind to remain targeted on the aim. We’re doing this to draw and join with our splendid shoppers, as a way to get employed.
Usually, freelance writers prefer to put up and share on LinkedIn about…writing. However that tends to draw different freelance writers, quite than your shoppers.
The simplest method to content material advertising on LinkedIn is to decide on one prime trade area of interest that you simply most need to promote proper now. Then, keep it up.
Envision your goal. Perhaps they’re the editor of a well being publication, or the advertising supervisor at a tech firm. Get an image of them in your head.
Now, begin eager about their prime issues. What retains them up at night time? You need to create data they’d cease scrolling and click on on. Should-have data they want.
Say, like this put up certainly one of my teaching college students created to focus on natural farmers:
You possibly can see how an natural farmer would need to learn that, to verify they’re following advertising greatest practices of their house.
When you’ve obtained your goal firmly in thoughts, it’s time to transcend merely tossing up one-line standing updates.
Listed below are my prime seven ideas for creating LinkedIn content material that creates buzz and will get you employed:
1. Speak about your writing life
The important thing to social media is that folks don’t need to be hit over the pinnacle with gross sales messages. They need to socialize!
Standing updates are an awesome place to share happenings in your freelance-writing life. Examples embrace:
- Completed an enormous consumer undertaking
- Modified your head shot, author web site, or brand
- On the lookout for sources for an article
- Obtained new home-office gear or co-working spot
- Have advertising or writing-tool questions
- A brand new piece you wrote simply got here out
These are all nice issues to share on LinkedIn. They don’t scream, “Please, please rent me.” They only quietly hold placing what you do in entrance of your connections. In the event that they hear of somebody who wants a contract author, you’re more likely to be prime of thoughts.
Keep in mind, each time you put up, connections can see your tagline (which hopefully says precisely what sort of freelance author you’re). It’s low-key, free promoting that you’re in search of healthcare copywriting shoppers, or no matter sort of writing jobs you point out.
As an illustration, The Renegade Author co-author Linda Formichelli places up notices when she lands a brand new consumer:
These slice-of-writing-life anecdotes are fast and simple to place collectively, and hold educating LinkedIn guests about what you do. To take your LinkedIn advertising to the following stage, think about using Pulse.
2. Get on Pulse
Do you know that LinkedIn has its personal weblog? It’s often known as Pulse, and it’s wide-open for (unpaid) contributions.
I do know, writers writing without spending a dime — it’s not splendid. However within the case of Pulse, it may be well worth the occasional put up, as a result of platform’s giant viewers.
It was once onerous to determine methods to get on Pulse, however now it’s simple — simply search for the ‘Write an article’ hyperlink:
Right here’s the magic of Pulse: Posts you publish there get featured in your profile.
LinkedIn is within the enterprise of selling its personal weblog, yo! You possibly can see on the left of this profile shot how the platform lays out Divya’s Pulse put up with a pleasant fats graphic, the place standing updates get much less house:
Even higher, your most up-to-date Pulse put up will get displayed without end in your profile web page. Till you write a brand new one. You possibly can write one Pulse put up a yr, and it’ll hold making your profile look attractive, and hold getting readers and feedback.
I’ve seen writers get within the neighborhood of 6,000-10,000 views on engaging Pulse posts. That’s lots of attainable shoppers, studying your work.
3. Get visible
Know what stops the scrolling and makes folks take note of your content material on busy social media websites? Attention-grabbing photographs. It’s value taking a couple of minutes to hop to your favourite free-image web site and find one thing eye-catching.
As an illustration, automotive author Neil Pope just lately obtained lots of readers to certainly one of his tales through the use of this traffic-stopping photo:
Uncommon, hm? Take into consideration how you may stand out from the pack together with your picture, not simply with the content material you put up.
4. Sharing (and commenting) is caring
One of many cool issues about getting publicity on LinkedIn is that you are able to do it even for those who’re super-busy. In the event you don’t have time to jot down content material for LinkedIn, simply curate the week’s most attention-grabbing posts on your goal consumer, spin that into a fast put up, and also you’re executed.
You’ll be stunned how a lot folks respect you pulling these sources collectively for them. You may as well get your identify in entrance of prime prospects by sharing or commenting on their work, as you see content material marketer Tracey Stepanchuk doing right here, with a helpful piece from Forbes:
Regardless that you didn’t write it, your shares and feedback present prospects you observe their trade, know greatest practices, and are on prime of developments.
5. Be unique
Whereas curating and sharing others’ content material may help current you as an skilled author, creating your personal distinctive content material lends much more authority.
Since all our writing shoppers are in search of us to ship one thing that can set their publication or enterprise aside, create extremely unique, must-read content material on LinkedIn, to point out you may ship that for the consumer, too.
As an illustration, take a look at this ‘key questions’ put up sustainability author Julie Johnson put collectively (she will get bonus factors for creating a visible model of her content material).
6. Begin spreading the information
In the event you’re aggravated that you haven’t any simple technique to seize e mail leads from the content material you put up on LinkedIn, there’s an answer.
Begin up a weekly or month-to-month e-newsletter. Then, create a hyperlink that brings readers to your personal author web site to subscribe and get the complete version. Presto! You’ve obtained contacts.
As an illustration, automotive author Neil Pope simply began spinning all his greatest LinkedIn content material of the week right into a e-newsletter:
Need to be taught extra? LinkedIn has newsletter tips.
7. Uncover hashtags — and get trending
Twitter might have invented the hashtag — however LinkedIn has stolen it, big-time. LinkedIn now auto-suggests attainable hashtags for all of your content material. Use them! Hashtags create simply sortable channels to assist readers discover what they’re eager about.
When you begin utilizing hashtags, you may probably benefit from a enjoyable new LinkedIn characteristic — trending in hashtagged channels. LinkedIn editors have began notifying writers whose posts development in a selected hashtagged class. Like this:
It’s at all times an ego enhance to listen to you’re trending — and higher but, trending means it’s extra possible a wider viewers will discover your put up, not simply your connections.
Develop a LinkedIn advertising behavior
When you get going with updates and posts on LinkedIn, stick with it! Make a dedication to put up at lease a few times per week, to maintain your identify in entrance of your prospects.
What else are you able to do to construct your viewers on LinkedIn? Preserve sending and accepting extra connections.
When you prime 500 connections, many writers have reported, LinkedIn begins exhibiting their posts to extra guests, they usually see an uptick in inbound connection invitations, too.
Attempt posting some helpful data on LinkedIn that your splendid consumer would need to learn — and see what occurs.
Picture by way of Unsplash
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