Like within the style world, TikTok tendencies come out and in of favor, quick.
One thing that appears eternally cool one second may be obnoxious the following — like, say, carrying fedoras or Kreepa’s “Oh No.” Each second, new tendencies are rising, and outdated ones are dying. It’s the circle of life.
So how can we sustain with the most recent TikTok tendencies? How can we keep hip? (First order of enterprise: cease saying “hip.”)
In the event you’re in search of inspiration, learn on: we’ve put collectively a information to the most effective TikTok tendencies of 2022.
Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.
What is a TikTok trend?
A TikTok trend can be a sound, hashtag, dance or challenge. Even how you edit your post can become a trend (like this swanky transition type). As soon as a development begins to achieve traction, customers “hop on” it by recreating a trending TikTok video or theme.
According to TikTok, among the high tendencies of 2021 had been whipped espresso and a fast and straightforward skincare routine, whereas area of interest communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views).
Is there a distinction between TikTok tendencies for creators and TikTok tendencies for companies? Briefly, no. Any development is truthful recreation for any consumer of the app, and infrequently companies and entrepreneurs efficiently adapt tendencies made by creators.
Why are TikTok tendencies good for advertising and marketing?
I do know what you’re pondering. One thing like: I’m a trustworthy reader of the Hootsuite Weblog, and I do know that being real, distinctive and discovering my area of interest are important constructing blocks for profitable advertising and marketing. So how does doing one thing that everybody else is doing assist me?
Hopping on a development (and placing your personal spin on it!) is an accessible technique for creating content material that instantly resonates with individuals. Tendencies are immediately recognizable, like the primary three notes of Britney Spears’ “Hit Me Child One Extra Time.” And in the end, that recognition can make you money.
Tendencies had been made to be modified
Scrolling by way of the app, you’ll discover that whereas TikTok tendencies are all the time identifiable, not all movies inside a development are the identical (that might make for a really boring feed).
Customers placing their very own spin on tendencies is the most effective half — they usually usually get rewarded (by the algorithm) for breaking conventions. For instance, this ring light “Infinity” trend turned a hotbed of thirst traps, however among the best movies are made by customers who don’t actually have a ring gentle.
Promoting on TikTok is hotter than ever
In line with Hootsuite’s 2022 Digital Trends Report, the typical period of time an web consumer aged 16 to 64 spends on social media is 2 hours and 27 minutes. That’s numerous time to be marketed to.
And Kantar says that TikTok adverts are extra gratifying than adverts on different platforms. In truth, a lot of that positivity has to do with trendsetting.
21% of individuals surveyed by Kantar stated that adverts on TikTok had been extra trendsetting than adverts on different platforms, and companies can capitalize on that by hopping on the tendencies. The extra seamlessly your advert matches into the remainder of the individual’s feed, the much less possible they’ll be to get irritated and skip it, and utilizing tendencies in adverts is a surefire method to mix in.
Learn extra about promoting on TikTok in our complete guide to TikTok Ads.
14 of a very powerful TikTok tendencies of 2022
Due to the fleeting nature of TikTok tendencies, it’s troublesome to pin down particular tendencies that shall be standard in 2022. However don’t fear, we’ve nonetheless received you coated: this checklist covers the most well liked normal tendencies in addition to ideas for figuring out present tendencies.
So learn on, get impressed and adapt these tendencies right into a strong TikTok marketing strategy!
1. Trending dances
TikTok is understood for creators who know their strikes — and actually, many of the highest-earning TikTokkers are dancers.
However due to trending dances, you don’t need to be an expert to execute the right choreography. TikTok dances are often brief, candy and entry-level, so amateurs can be taught them with little follow. This leaves numerous room for placing your personal spin on it—for instance, tearing up the ground in a large teddy bear costume.
When you’ve discovered a dance you want, faucet on the sound to see different interpretations of the dance — you would possibly even discover a tutorial.
2. Edgy humor
There’s a cause why TikTok is so popular with the under-30 crowd: the brief movies and extremely scrollable nature of the app make it excellent for humor, snark and sass. And whereas many content material creators and savvy social media entrepreneurs have discovered methods to show TikTok right into a enterprise, the platform’s fundamental mission is to “encourage creativity and create pleasure.” So don’t take it too significantly. In truth, the edgier, the higher.
We like to interact in some edgy humor ourselves on Hootsuite’s TikTok account:
let me unfold my wings and fly 🛫
At its core, a glow-up on TikTok is a “earlier than” and “after.” Many creators will put up a number of images or movies of themselves as a clumsy teen, then a closing, present clip. (Often, one the place they give the impression of being assured and superior).
These kind of TikToks are nice for the wait-for-it issue: customers usually tend to watch the entire video to see the tip consequence.
Glow-ups additionally work nice for producing optimistic engagement. This instance is at 716 thousand likes (and counting!).
4. Seamless transitions
One other component that’s distinctive to TikTok is the transitions inside movies. The in-app enhancing instruments make it straightforward to change from one clip to a different in a method that appears like magic.
This may be so simple as preserving your lighting the identical and preserving your digital camera in the identical spot, as within the instance under:
They can be extra complicated. Suppose flipping your digital camera round, dropping your telephone on the bottom, zooming out and in — really, the sky’s the restrict. When somebody actually nails a transition, it’s nearly inconceivable to observe the video simply as soon as.
You may attempt to work out recreate a trending transition by reverse-engineering, however it’s simpler to lookup a tutorial, like this modern-day to old-timey transition trend (right here’s the result from the tutorial).
5. Being susceptible
Calling this a “development” appears like accusing creators of being susceptible to get views. That’s not the aim right here — there’s a real want for trustworthy content material on TikTok.
We reside in a closely edited on-line world, however TikTok has a particular nook for vulnerability. It’s not unusual for customers to put up movies of themselves crying or in remembrance of a loved one. Sharing troublesome tales can actually resonate with individuals and make them really feel much less alone. Have a look at the overwhelmingly optimistic and reassuring response to this video:
It’s maybe much less of a development and extra of a social motion away from the “every little thing’s excellent!”-ness of the web. Both method, it’s a superb factor.
These TikToks are actually easy to make and may blow up very quickly. Merely kind a immediate asking viewers of the video to “make the feedback seem like [something creative].”
For instance, this one asks intelligent commenters to provide you with their greatest family-vlogger Youtube video titles.
It generated almost 40 thousand feedback, together with gems like “WE ACCIDENTALLY SOLD OUR BABY!?!?!? *MOM CRIES*” and “we broke up… (half 94)…”
Related TikToks ask for the search history of someone who just started watching anime and girls commenting on their best friend’s Instagram post.
7. Making TikToks with your loved ones
This one goes hand in hand with being susceptible and real—there’s nothing fairly like a superb cameo from Mother, Dad, Grandma or Grandpa. For instance, simply attempt to watch this household dance blooper with out your coronary heart exploding.
As a result of so many TikTok creators are millennials or Gen Z, it’s refreshing (and enjoyable) to see older individuals on the app. The trickiest a part of that is convincing your loved ones to take part, however if you happen to’ve received one good sport, you’ve struck gold.
8. Referencing present popular culture
Rating some likes, feedback and shares by tapping into an already-huge fan base. Trending TV exhibits and films usually spark their very own TikTok tendencies (for instance, two strains of dialogue from Huge Mouth is now a sound used in over 90 thousand videos, and a song from In the Heights turned the tune of alternative for a whole lot of hundreds of gossipers).
When Squid Sport swept the world in 2021, it sparked dalgona-making tutorials, musical mashups and plenty of, many, many tracksuits. That is simply one of many thousands and thousands of examples of how artistic TikTok customers referenced the present:
9. Documenting a day within the life
Whereas “Nobody needs to see your avocado toast” is the mantra of alternative for grumpy anti-Instagrammers, the reality is, lots of people need to see your avocado toast.
There’s one thing satisfying (see development #11) about watching somebody’s on a regular basis routine, whether or not they’re a second-grade instructor, a lawyer or a pair who lives in a van. This “life like day in van life” has been favored over 2 million instances!
Numerous these sorts of movies romanticize the mundane, however there’s loads of room for humor on this video format too. In the event you’re a creator who will get a number of questions in your feedback (see development #10), a day within the life video can reply a bunch of these without delay.
This can be a easy method to create an ongoing dialogue together with your followers. Use feedback on already-posted movies to encourage new content material, like this calligrapher did:
Establishing a repute for replying to feedback will solely enhance the variety of feedback you get on every TikTok (and comments lead to more views, likes and followers).
This can be a nice methodology for content material technology if you happen to’re utilizing TikTok for your enterprise. For instance, waterproof sneaker model Vessi used a remark as a chance to indicate those who their footwear are machine cleanable.
11. Satisfying movies
This simply is perhaps probably the most universally favored and least controversial style ever: the satisfying video. Whether or not it’s soap cutting or cake icing or freezing bubbles, there’s one thing tremendous therapeutic and gratifying about this type of content material.
Satisfying wall rolling!! #painttok#painter#painting#friday#fyp#viral#fun#fast#oddlysatisfying#satisfying#before#after#tiktok#home#homeimprovement#paint#rolling#roller#green#tutorial#howto#quick#tape#video#watch#it#art#artist#artwork#views#verifyme#green#blue#city#philly#cityhall#ritz#ski#checkitout
Just like the day-in-the-life movies, these are a celebration of the mundane. So odds are, you’re already doing one thing that’s satisfying to observe (even cleaning a stove may be charming).
12. Catering to totally different niches or subcultures
In the event you can dream it, it’s a TikTok subculture.
That range cleansing reference above is just the start of cleantok, a unprecedented aspect of the app that’s completely dedicated to cleansing. The checklist goes on: there’s gymtok, planttok, dadtok and swifttok (Taylor’s model, in fact).
You may attempt to discover the subcultures your self — any phrase after which “tok” is often a superb wager if you happen to’re getting into chilly. However merely scrolling by way of the app and liking or commenting on movies that resonate with you is one of the simplest ways to verify your For You web page exhibits you the edges of TikTok you need to be on. Discover your individuals, then give your people what they want.
13. Behind-the-scenes movies
We love an inside scoop, and behind-the-scenes movies are perfect for schooling and for making viewers really feel like they’re getting one thing unique.
Ontario, California-based Logan’s candies gained 5 and a half million followers by posting TikToks displaying how their sweets get made—it’s a very mesmerizing course of.
Pink Lemonade Pillows for all of the candy talkers on the market! 🍋🍭
In the event you’re a creator who makes one thing bodily (like artwork, meals or style) and markets it on TikTok, a behind-the-scenes video can provide your model an additional dimension. You may even make a behind-the-scenes TikTok explaining the way you made a TikTok.
Right here’s a deep-sea diver explaining how she made the below video with out turning into an precise ghost.
14. A robust (private) model
It all the time comes again to this, doesn’t it? Having a robust model (whether or not it’s for your enterprise or your self) is all the time in model. Viewers recognize constant content material — if you happen to’re instantly recognizable, you’re doing it proper.
Irrespective of the development, keep true to your self. To cite everybody’s mother (most likely), “Simply because all your folks are doing it doesn’t imply you must do it too.”
Tendencies come and go so rapidly. You might come throughout one which excites you at any second — simply be sure you soar on it, and quick!